EGGY Mart x YANLAB
Introduction
This summer, EGGY Mart had the opportunity to play a small part in one of the most talked-about Chinese productions of the year. YANLAB's UK project was created for London Partners, the second season of Hunan TV and MangoTV's store-opening reality series, and we were glad to lend a hand when filming came to our part of the city.
London Partners premiered on 8 August 2026 across MangoTV and Hunan TV, moving the show's overseas story on from Paris, last season's setting, to London. Its mission is an ambitious one: build a Chinese store designed to travel the world, from the ground up, in a brand new market. The YANLAB pop-up itself opened in London's West End, on Great Portland Street.
Anyone who has tried it will tell you that taking a retail concept overseas is genuinely hard. You are working with unfamiliar suppliers, logistics, regulations and shopper habits, often all at once and against the clock. Pulling that off in a new city, and making it look effortless on camera, takes real skill, and the YANLAB team did a brilliant job of it.
What stood out to us is that YANLAB didn't simply ship a random selection of products across the world. The range grew out of genuine cross-border work: conversations with brands back in China, market research on the ground in Europe (building on what the team learned in Paris last season), and consumer research to understand what shoppers here actually respond to. Every product was chosen with care.
The timing is telling. In 2025, China's cosmetics imports and exports passed 170 billion yuan, around USD 24.8 billion, and the country became the world's largest cosmetics consumer market, according to figures from China's General Administration of Customs. C-beauty, or Chinese beauty, is no longer just a domestic story, and Europe is one of the places it is growing fastest.
For our part, EGGY Mart was simply glad to support the production behind the scenes, from our owner Carol helping out on the till to keeping the crew stocked with snacks and refreshments between takes. Being close to a production of this scale, and seeing our neighbourhood on screen, was a real thrill for our small team.
And here is the part we are most excited about. Although YANLAB began as a limited-time pop-up, it has opened the door to something lasting. A selection of YANLAB's best-selling C-beauty products is now available to shop right here at EGGY Mart, with more of China's best-loved brands set to follow.
Come and discover them in store.